TRTL TRAVEL
BUILDING A BRAND FROM THE GROUND UP
ROLE: Creative Lead
Over my five years at Trtl, I’ve been at the heart of Trtl Travel’s journey, helping to shape the brand from its earliest days. As one of the first two employees, I worked across design, marketing, and production, guiding the brand’s visual identity and product experience as it grew into a leader in travel comfort. From visual merchandising for the MTV EMAs to developing and launching key products, I led cross-functional teams as my role has spanned across every aspect of Trtl’s creative evolution.
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As Creative Lead, I aligned product design and creative marketing initiatives, collaborating closely with our Brand Relations Lead to ensure a unified, impactful brand presence across all channels.
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Scroll down for selected case studies, highlighting projects that reflect the depth and breadth of my work with Trtl Travel.
DEEP DIVE INTO SELECTED TRTL TRAVEL CASE STUDIES
TRTL PILLOW
''Up For The Moment''
A summer campaign showcasing the Trtl Pillow as the go-to travel accessory for professionals, featuring partnerships with Red Bull’s Andy Jones and other creatives.
TRTL COMPRESSION SOCKS
Pattern Design, Creative Direction, Packaging Design, On-Set Direction, and Production Management for vibrant,
travel-inspired compression socks that blend style and high performance.
TRTL PILLOW PLUS
Concept Development, Product Design Consultation, Art Direction, Packaging,
On-Set Direction, and Production Management for Trtl Pillow Plus, offering premium support and customisable comfort.
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Explore Case Studies or scroll down for selected work
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CONCEPT, DIRECTION, PRODUCTION MANAGEMENT, CASTING, ON-SET DIRECTION
On-Location Direction: Nice, France| Lake Bled, Slovenia | Praiano, Italy | ShootAviation, London | Berlin, Germany
YUP, THERE'S MORE
Other creative work spanning across brand guidelines, trend forecasting, visual merchandising for events such as Grammys, MTV EMAs, creative work for competitions,
and more.
