TOM MCGUIRE & THE BRASSHOLES
"SUPER SOLID SOUL VEHICLE"
ROLE: Art Direction, Concept, Film, Edit
TEAM: Justyna Welsh, Ross Kirkland, Tom McGuire, Liam Shortall, Josh Elcock, Mateusz Sobieski, Mikey Butcher, Micah Johnston, Luca Pisanu, Ross Taylor
THE BRIEF
Tom McGuire & the Brassholes, a funk-soul powerhouse band from Glasgow, approached me to provide Art Direction for their latest single, "Super Solid Soul Vehicle." The song is a heartfelt tribute to the legendary Bill Withers, written shortly after his passing. The band wanted the visuals for the music video to not only honour Bill Withers’ musical legacy but also capture the spirit, energy, and authenticity of his live performances from the early '70s.
THE RESULT
The concept for the video for "Super Solid Soul Vehicle" drawing from the timeless aesthetic of Bill Withers’ iconic live session from 1973, was to recreate that classic, intimate performance setting. Through careful lighting design, camera work, and colour grading, we recreated the soft, warm tones and intimate feel of Bill Withers' 1973 performance.
The musicians' attire, the instruments, and the setup were carefully matched to reflect the style of the era, creating a visual narrative that connected the past with the present. Every detail was considered: from the way the light hit the instruments, to the subtle colour shifts in post-production, ensuring the video felt like a true tribute to Bill Withers' legacy.
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