SONNECT AUDIO
ROLE: Full Brand Development, Concept, Creative Direction, Creative Strategy, Social Marketing and Digital Strategy, Design, Video, Edit, Animation
TEAM: Cara Bielecki, Justyna Welsh
THE BRIEF
Sonnect Audio, a company founded by sound engineers for sound engineers, aimed to establish a strong, distinctive brand identity that resonated with their intended audience—those deeply involved in live sound. The goal was to develop a brand that communicated their commitment to innovation, technical excellence, and the unique needs of the sound engineering community. Collaborating with brand strategist Cara Bielecki, we led the entire brand development process, from creative direction to brand guidelines, logo design, packaging design, promotional videos and product consultation.
FULL BRAND DEVELOPMENT IN COLLABORATION WITH CARA BIELECKI
THE RESULT
Working from the ground up, we developed a cohesive brand identity that clearly communicated Sonnect’s mission and ethos. Our approach focused on several key elements:
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Brand Identity & Visuals: We created a modern logo representing sound waves and selected a colour palette that reflected both technical precision and creative energy. Blue and gold tones were used to evoke professionalism and trust. The brand guidelines were crafted to ensure consistency across all touchpoints, from packaging to digital platforms.
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Creative Direction & Messaging: The visual language and brand messaging centred around Sonnect’s commitment to innovation and problem-solving for sound engineers. We emphasised that every product is designed by and for the techs in the industry, reinforcing their authentic connection to the community. The brand voice was kept confident, direct, and solution-oriented, aligning with their audience’s practical needs and ambitions. We established a Sound Bullet community on Facebook, with now 1.7k active members.
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Digital Experience: The website was designed to provide a seamless, intuitive experience for users, prioritising easy access to product information and support. The photography and digital visuals highlighted Sonnect’s products in action, focusing on their practical applications and reliability in real-world scenarios.
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Product Consultation & Packaging: Through collaboration and product consultation, we ensured that the product aesthetic was not only visually appealing but also practical for live sound engineers, making it easy to transport and access tools quickly. The packaging was designed to be highilgting the valuable features of the Sound Bullet.
Sonnect Audio’s brand successfully communicated their position as innovators in the industry. By leveraging technical expertise and a deep understanding of their audience’s needs, we crafted a brand that resonated with sound engineers worldwide. The brand launch was met with enthusiasm, leading to partnerships with numerous official dealers and establishing Sonnect as a go-to provider of reliable, cutting-edge tools like the Sound Bullet and Sound Wire.
